Our Story

The Inspiration Behind Materniwear

Materniwear began with a simple yet profound idea: moms-to-be deserve better. During her first pregnancy in Columbus, Ohio, our founder, Natalie Brooks, struggled to find maternity essentials that combined comfort, convenience, and style. Between sleepless nights and the whirlwind of preparing for a new baby, she often found herself frustrated with ill-fitting bras and accessories that didn’t meet the demands of her changing body.

Realizing she couldn’t be the only one feeling this way, Natalie set out to create a brand that truly understood the needs of moms-to-be. Materniwear was born out of this passion—to empower women with products that make their pregnancy and postpartum journey a little easier and a lot more comfortable.

The Journey

What started as sketches on a kitchen table in Ohio has grown into a thriving small business dedicated to supporting moms everywhere. We’ve spent countless hours listening to feedback from real moms and testing our designs to ensure every Materniwear product feels like it was made just for you.

Our journey hasn’t been without its challenges, but each step has been worth it. From sourcing the softest materials to perfecting the one-hand nursing clip, every detail is crafted with care. Along the way, we’ve been inspired by the stories of incredible mothers who balance so much with grace and resilience. They’re at the heart of everything we do.

Our Mission and Values

At Materniwear, our mission is simple: to provide women with maternity essentials that prioritize comfort, functionality, and style. We believe that every mom deserves to feel supported, confident, and cared for throughout her motherhood journey.

Our values are rooted in:

  • Empathy: We listen, we understand, and we design with you in mind.

  • Quality: From the fabrics we choose to the stitching in every seam, we’re committed to excellence.

  • Community: We’re not just a brand—we’re a small business that values connection and supports the incredible community of mothers who inspire us every day.

Commitment to Excellence

We know that pregnancy and motherhood come with enough challenges, so our goal is to simplify things where we can. That’s why every Materniwear product is thoughtfully designed to solve real problems—from bras that adapt to your changing body to accessories that make life a little more convenient.

We’re proud to offer products that are durable, practical, and, most importantly, comfortable. But our commitment doesn’t stop there. We’re here to support you every step of the way, whether it’s through helpful resources, fast and free shipping, or our friendly customer care team that’s always ready to assist.

Thank You for Supporting Materniwear

When you choose Materniwear, you’re not just purchasing a product—you’re supporting a small business with a big heart. We’re honored to be part of your journey and can’t wait to grow with you as you embrace the beautiful chaos of motherhood.

From our family in Ohio to yours, thank you for letting us be a small part of your story.

With love and gratitude,
Natalie Brooks
Founder, Materniwear